In true Virgin style, Mr Branson launched Virgins new airline service Little Red with a headline grabbing launch.
Little Red will see Virgin offering its first domestic flights within the UK, linking up London with Manchester, Aberdeen and Edinburgh. Historically these routes have been catered for by BA. It has been a long period of time since Virgin first expressed their interest in offering an alternative domestic service. For customer this can only mean good things. As when competition arrives, prices usually become more competitive. So with this in mind I have complied a bit of market research. So which is the cheapest way to get to Manchester from London on say….the 23rd of August? The results are in:
Virgin, Little Red - £66.30 (any time of day)
BA – from £68 – £185 (depending on the time of day)
Well, well. It would appear that Virgin have the upper hand. However it is early days and Virgin have to attract passengers away from BA to them. Therefore their introductory fares were bound to be lower than BA. Time will tell to see whether the balance stays this way. I’m still not personally convinced there is much of a need (in my opinion) for a Manchester to London Service. I can see the reasoning if you are getting a connecting flight as will cut out so much hassle. But if I was travelling from Manchester because I was visiting London, I think I would prefer to get the train!