In true Virgin style, Mr Branson launched Virgins new
airline service Little Red with a headline grabbing launch.
Little Red will see
Virgin offering its first domestic flights within the UK, linking up London
with Manchester, Aberdeen and Edinburgh. Historically these routes have been
catered for by BA. It has been a long period of time since Virgin first
expressed their interest in offering an alternative domestic service. For customer
this can only mean good things. As when competition arrives, prices usually
become more competitive. So with this in mind I have complied a bit of market
research. So which is the cheapest way to get to Manchester from London on say….the
23rd of August? The results are in:
Virgin, Little Red - £66.30 (any time of day)
BA – from £68 – £185 (depending on the time of day)
Well, well. It would appear that Virgin have the upper hand.
However it is early days and Virgin have to attract passengers away from BA to
them. Therefore their introductory fares were bound to be lower than BA. Time will
tell to see whether the balance stays this way. I’m still not personally convinced
there is much of a need (in my opinion) for a Manchester to London Service. I
can see the reasoning if you are getting a connecting flight as will cut out so
much hassle. But if I was travelling from
Manchester because I was visiting London, I think I would prefer to get the
train!


